AI, underwater monitoring and predictive analytics are transforming one of the world’s last analogue industries
For decades, commercial fishing has remained one of the world’s least digitised food production systems, operating largely on instinct beneath an invisible ocean surface. That era is beginning to end. In this interview, Inga Wise, Executive Director, SAFET and Tom Rossiter, Co-founder and CEO, CatchCam make the business case for treating underwater data as a strategic asset—one that can simultaneously improve operational efficiency, reduce environmental risk, strengthen supply-chain credibility and unlock new commercial value. As climate volatility reshapes fish stocks and buyers demand unprecedented levels of traceability, real-time marine intelligence is emerging as a competitive differentiator rather than a technological novelty. The conversation also challenges investors to look beyond conservation and recognise ocean data as the foundation of the next wave of blue economy innovation. If precision agriculture transformed farming, precision fisheries may well redefine the future of global seafood.